DonorInsights
Donor intelligence that helps you grow generosity by understanding the donors you already have.
- For
- Development directors and fundraising teams at nonprofits, ministries and churches
- Lives at
- donorinsights.com
- Works with
- Bloomerang, DonorPerfect, eTapestry, Funraise, Google Analytics, HubSpot, Mailchimp, Raiser's Edge, Salesforce, Virtuous
- Sign-in
- At donorinsights.com
Who it’s for
DonorInsights is for the nonprofit development director who wants generosity to grow and has a board asking how. It looks at every gift and the channel that first brought each donor in. Then it tells you, in plain words, who is likely to keep giving and who is ready to give more, so your next hour goes where generosity can grow.
What it does
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Who stays, and for how long
Each donor gets a 24-month survival estimate and a lifetime value. You also see net dollar retention and how much of your giving rests on a few large donors.
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What to do next
A projection compares doing nothing with following a plan. The moves come ranked: win back lapsed donors, invite likely donors to give more, and put more into the channels whose donors stayed.
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What each channel costs and returns
Google Analytics and your email platform are read next to the gift file. You see what it costs to bring in a donor on each channel and what that donor gives over 24 months.
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Charts, questions and a brief for leadership
Every chart can be filtered and exported to CSV. You can ask your donor file a question in plain language, and a quarterly brief is ready for your board.
On the record
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60+ charts across contacts, donations and campaigns.
donorinsights.com -
Methodology revised July 2026.
donorinsights.com
Connect the CRM you already use and start with the donors you have.