Pray Labs | Reach more donors without burning out your team

Ministries and nonprofits that put our teams on their operations

PowerPointMinistries

Our mission is to keep you on mission.

Every gift you receive is entrusted to you. Stewarding it well means two things. Raise more for the work, and spend less raising it.

Most organizations can't hire data, film, social, donor acquisition & development, and software teams to keep up with the digital pace, and their current teams are burned out. We bring them all, run the work inside your organization and report what each team raised and what it saved. Your team stays on the mission.

Built by the team behind Pray.com

Seven teams, run for you.

Start with one. We embed with your team, run the work and report what it raised and what it saved.

Your data team

Know your donors before the board asks.

You get more than a report. Your team gets an always-on dashboard and analytics suite on your whole donor file, open any day, and every quarter we walk your leadership through what changed and what to do next.

i
A dashboard that is always onEvery gift, donor and campaign in one place, synced with your CRM and current the day a gift arrives.
ii
An analytics suite your team can useRetention, lifetime value and cost to raise by channel, with answers to questions in plain language.
iii
A quarterly report, walked through with youYour data lead presents what changed, which donors are drifting and what we recommend next.

Lever: Grow revenue and reduce expenses
Delivered with: Donor Insights

Talk to us about data See Donor Insights

Your dashboard · updated todayillustrative

Live, synced with your CRMQ3 report ready for your board

AcquireConvertRetainReactivate

Donor survival, 24 monthsby channel

emaileventspaid social

Lifetime valueby channel

events

paid social

mail

From Raguvind, your data lead

Spring donors reached at events are lapsing first. We drafted a call list for your team and a reactivation email for your approval.

Your content team

One message becomes weeks of stories.

Social clips, short films and cinematic series, planned, filmed, edited and published for you. Your voice and your theology, with our production crew behind them.

i
Social from every sermonClips, quotes and short video cut from what you already teach.
ii
Films that show where the gift wentCinematic stories with the same cast in every scene. Daniel in the Lion's Den and Man's Fall were made this way.
iii
Reach past your own channelsYour content in front of millions of people on the Pray.com app and web, and in 20+ languages.

Lever: Grow revenue and reduce expenses
Delivered with: Pray Production Studio, Pray Studio on Pray.com, AI Translations

Talk to us about content See the films

Man's Fall · Scene 2 · Shot 4made by our crew

A still from Man's Fall, made in Pray Production Studio: Eve standing in a forest clearing.

16:99:1621:9

00:02:14:08

This week from your content team Sunday's message, cut for social

clips: Reels and Shorts, for your approval
film: Winter kitchen story, in edit
reach: Published on Pray.com

Also from our crew

Live action3D2DClaymationAnime

Your email marketing team

Appeals that reach the inbox and bring gifts back.

We write, design, send and measure your email, from the welcome series to year-end. Every send is tied to the dollars it raised.

i
A second gift after the firstWelcome emails that turn first-time givers into regular givers.
ii
Year-end, planned earlyYour biggest campaigns are written and scheduled long before December.
iii
Inbox placement watchedWe keep your sending healthy so your emails reach the people they're meant for.

Lever: Grow revenue
Delivered with: Give Labs email, reported in Donor Insights

Talk to us about email

Email calendar · Hope Harborsample

This season

Nov 4

Here's what your first gift didWelcome series · new donors

sent

Nov 18

A table set for fortyThanksgiving appeal · all donors

sent

Dec 2

Give the kitchen a winterGiving Tuesday · lapsed donors

for your approval

Dec 29

Two days left to keep the lights onYear-end · monthly givers

scheduled

Welcome · day 3

Here's what your first gift did

Forty warm meals on Tuesday night, and a note from the kitchen crew.

Raised by email this quarterTracked in your dashboard

JPJamie and your email team

Your donor acquisition and development team

New donors, from first ad to monthly giving.

Paid ads, landing pages, giving funnels and giving forms for your own website, bought, built and run by our team. Every ad dollar is traced to the donors it brought in, and follow-up turns a first gift into monthly giving.

i
Ads judged by the gifts they bring inWe buy and test on the channels your donors use, and pause what stops working the same week.
ii
Campaigns from ad to first giftLanding pages and giving funnels, built and tested for the people you serve.
iii
Giving on your own websiteDonate buttons and forms for your site, with gifts paid through Stripe to your account.
iv
Growth with a known costYou see how many donors came in and what each one cost to reach, by channel and campaign.

Lever: Grow revenue and reduce expenses
Delivered with: Give Labs, measured in Donor Insights

Talk to us about donor acquisition and development

give.pray.com/give/hope-harborsample

Winter kitchen appeal

Hope Harbor Ministries

Your gift keeps the shelter kitchen open through the winter.

One timeMonthly

$25$50$100Other

Give $50 monthly

Secure payment by Stripe

Campaign this week

Facebook adlive

Landing pagelive

Donate button on your sitelive

Second-gift emailsfor your approval

New donors and cost per donorTracked in your dashboard

RBRyan and your donor team

Your software team

Our developers become yours.

The engineers who build Pray.com work inside the systems you already run, from your website to your CRM. You send a request, and you can see who has it, where it stands and what changed.

i
Inside your current systemsWe work with the website, giving platform and CRM you have today, with no rebuild required.
ii
A developer when you need oneFixes, integrations and new pages without the cost of a full-time hire.
iii
Every request in one placeYour team sends a request and follows it from first reply to shipped.
iv
Answers written downA shared knowledge base keeps how your systems work, so nothing lives in one person's head.

Lever: Reduce expenses
Delivered with: Pray Support

Talk to us about software

Requests · Hope Harborsample

This week

Donate button on the new homepage

Tadeushipped

Sync gifts to the CRM every night

Tadeuin progress

Event sign-up form drops phone numbers

Your software teamfix in review

Add Spanish pages to the site

Your software teamplanned

Knowledge base

How gifts reach your CRM

Gifts land in Stripe, sync to your CRM each night and match donors by email. If a gift is missing, check the sync log first.

Updated by Tadeu

Requests closed this quarterReported every quarter

TTadeu and your software team

Your member care team

Members heard at any hour.

Your members talk with your ministry any time, day or night, and get answers drawn from your own sermons and teaching. When someone needs a person, the conversation goes straight to your team.

i
Answers in your own voiceReplies come from your sermons, studies and teaching, and point back to where you said it.
ii
Real needs reach real peoplePrayer requests, crises and pastoral questions are handed to your care team with the full conversation.
iii
Open after the office closesMembers are heard at midnight and on holidays, and nothing waits for Monday.
iv
You set the boundariesYou choose what it answers, what it hands off and which teaching it draws from.

Lever: Reduce expenses
Delivered with: Pray AI

Talk to us about member care

Hope Harbor · member chatsample

Tuesday, 11:42 pm

I lost my job today and I don't know how to tell my kids.

I'm so sorry. Pastor Dan spoke about seasons like this on Sunday, from Psalm 13: "How long, Lord?" is a prayer God welcomes. Would you like someone from our care team to reach out to you?

Yes please.

Handed to your care teamFull conversation attached · marked for a call tomorrow

Answered from: Sunday sermon, Psalm 13Care team guidelines

Your translation team

Your message in 20+ languages.

Sermons and video dubbed with lip-sync in the speaker's own voice, with titles and descriptions translated. Your message reaches people your team could never reach alone.

i
The speaker's own voiceAudio in each language sounds like your pastor, not a stranger.
ii
Lip-sync on videoDubbed video matches the speaker's mouth, so it feels made for that audience.
iii
Titles and descriptions tooEverything around the video is translated so people can find it in their language.
iv
It learns your wordsYour corrections teach it the names, terms and phrases your ministry uses.

Lever: Grow revenue
Delivered with: AI Translations

Talk to us about translation

Sunday message · Jack Graham · dubbingsample

"Dios no ha terminado contigo."

EspañolPortuguêsFrançais한국어Deutsch+15

Voice dubbed in the speaker's voiceready

Lip-sync on videoready

Title and descriptionfor your approval

How we work with you

An assigned lead, a steady rhythm and reporting in dollars. We can start work in as early as a week.

We start within a week

We meet your team, read your donor file and your past campaigns, and agree on what success looks like for you. Work can begin in as early as a week.

We run the work

Your teams build, write, film, send and buy inside your organization. Nothing goes live until you approve it.

We report what it raised and saved

Every quarter your lead walks you through revenue gained, costs cut and what we change next.

Put our team on your operations.

Data, content, email marketing, donor acquisition and development, software, member care, translation. Tell us where you need help and we will meet with you to plan how our team carries it. We can start work in as early as a week.

1
Send a requestTell us about your organization and the work you need help running.
2
Meet with us for 30 minutesPick a time right after you send. We walk through your operations and how our team can help.

Prefer email? Write to ryan@pray.com

Reach more donors without burning out your team.